#09: Make Content Marketing Part of Your Day-to-Day Business
The MessageUp Newsletter | Edition 09
Happy Wednesday!
It’s a short work week here in USA, courtesy of the Independence Day holiday, but our weekly MessageUp newsletter is just as bountiful, with links to our latest blog posts and some thought-provoking reads from across the internet.
On The Framework blog, we wrote about the struggles many businesses experience when adding content marketing to their daily operations. We discuss the consequences of trying to shoehorn content marketing into a team’s busy schedule, and of trying to ‘borrow’ resources instead of allocating them to the task as you would any other critical piece of the business. We have also included a 12-point checklist to help you avoid these pitfalls and maximize the effectiveness of your content marketing initiatives.
Among the things we’ve been reading are a piece about paraphrasing tools (something we find controversial, so we’re curious to hear your thoughts), high-performing email subject lines, inspirational quotes to help you dissolve writer’s block, insight into some underrated benefits of content marketing, and a quick guide to online relationship management (ORM), aimed at avoiding customer loss caused by negative online content.
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Our Latest Posts on The Framework Blog
July 6, 2022 - How to Make B2B Content Marketing Part of Your Day-to-Day Business
June 29, 2022 - 6 Types of Research that will Make Your B2B Content Marketing More Effective
What We’ve Been Reading
Here are some articles we’ve been reading this week that you might enjoy and find helpful:
How Paraphrasing Tools Help to Optimize Your Blog Content: 5 Easy Tips
Paraphrasing tools help summarize and rephrase other peoples work so you can repurpose it for your own content. Consider us skeptical, since this is one degree removed from plagiarism. Nevertheless, we want to share a complete picture of content marketing and this piece by Peter Keszegh at OnlineBizBooster offers useful insights.
Our 10 Best Email Subject Line Ideas for B2B Marketers
Kady White at Idea Grove reminds us that, no matter who you're marketing to, there's a real person on the other end of that email who enjoys fun, informative, and engaging content - so why must your B2B email be formal and dry? Here are some fun subject lines to help break the mold.
9 Content Creation Quotes That Are Sure to Inspire
Writer's block is real, especially when you are trying to publish relevant, helpful content on a regular cadence. When you know the topic but can't get the words flowing, try reading this list of prompts assembled by Jeff Keleher at Brafton. He provides some supporting text for each quote to help you get the most out of it.
The Unsung Hero: 5 Underrated Benefits of B2B Content Marketing
Tequia Burt, Editor in Chief of LinkedIn's Marketing Solutions Blog, highlights some of the overlooked benefits that content marketing can bring. Adding them to our list now! The only thing we'd add is that her list presumes content marketing is being done right. Cue the MessageUp Framework...
The B2B Quick Guide to Online Reputation Management (ORM)
The team at The Business Journals notes research finding that businesses lose up to 22% of customers who find one negative article when researching a new brand (and almost 60% if they find three negative articles). ORM is the practice of making sure that never happens.
Until Next Time
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