Hey MessageUp-per!
Midsummer has been and gone (although summer is really just getting started around these parts) and mid-year is upon us. Time for performance reviews and Q3 planning.
There’s a lot in store for MessageUp between now and the end of September. We’re about to kick off in-house testing for our one-day workshop, which means we’re only a couple of months away from live events!
We’ll ease into things with some free-to-attend beta sessions here in Houston, but shortly after that we’ll be opening registration for full-on learning events in cities across the country. To stay informed about our upcoming schedule, join a waitlist, or nominate your city to bring MessageUp closer to home, visit our workshops page here.
In this week’s The Framework blog post, we don our schoolteacher’s hat and encourage readers to do their homework. We explain six areas of content research that you can use to optimize your content—and content marketing strategy—and stand out from the crowd.
And in our roundup of other articles we’ve been reading, there’s advice on delivering bad news, optimizing your LinkedIn strategy, Snapchat (yes, even for B2B companies), retaining customers, and the growing importance of self-service buying experiences.
Thanks for being part of our community. Tell a friend by emailing them this link.
~ Team MessageUp
Our Latest Posts on The Framework Blog
June 29, 2022 - 6 Types of Research that will Make Your B2B Content Marketing More Effective
June 22, 2022 - 5 Reasons why LinkedIn is Such a Popular Channel for B2B Content Marketing
What We’ve Been Reading
Here are some articles we’ve been reading this week that you might enjoy and find helpful:
4 Types of Bad News B2B Brand Research Delivers
We see a lot of articles extolling the positive side of marketing, so this one caught our eye. As the folks at Cascade Insights point out, you can't ask life to take its lemons back but you can make changes - often ones that are difficult but necessary and valuable.
141,474 Business Posts Show the Best LinkedIn Content Strategy for B2B Marketing
Elena Cucu from Socialinsider reports on a large-scale study conducted in partnership with Cloud Campaign to analyze what type of content delivers the highest engagement levels on LinkedIn. Essential reading for B2B content marketers with LinkedIn as a priority channel.
14 Surprising Benefits of Snapchat for Marketing (B2B and B2C) [Infographic]
Snapchat isn't usually top of mind when we discuss channel selection with our B2B clients. However, it does appear in our buyer's journey map template because for some businesses it can be an interesting option. This infographic by Jessica Barker at Brafton makes the case for Snapchat as an often overlooked B2B opportunity.
Education, Consistency, and Patience: The Keys to Retaining Your Customers
As Rebecca Grimes, CRO at Ruby, writing for B2B Marketing, points out, a single sale doesn't guarantee repeat business. She points to education, consistency, and patience as the keys to customer retention.
New B2B Report: The Age of the Self-Serve Buyer is Here
We've been sounding the alarm for several years, telling B2B companies that buyers increasingly expect an all-digital, self-service buying process. This new report by TrustRadius provides striking data in support of that hypothesis. Read it and then let's talk about content marketing and creating the CX that buyers are demanding.
Until Next Time
We greatly appreciate your support.
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