Happy Wednesday, MessageUp-per!
(We’re not completely sold on that way of naming our community members - got any better ideas?!)
This week we’re spotlighting two important relationships.
In our latest blog post, we explore B2B marketers’ love for LinkedIn. Why is it such a popular channel for B2B content marketing? Should your company be making it a priority?
And, in far fewer words, we’re celebrating our Founder, Matt Bell, whose birthday is today! 🎉🍾🎉 Congratulations on another year well lived. We wish you many happy returns.
Among the interesting things we’ve been reading this week (summarized below), you’ll find pieces about sales channels, Scrabble, content consumption, e-commerce, and creative confidence. Yeah, there are so many dimensions to this content marketing malarkey 🤣
Enjoy the read(s) and thanks as always for being part of our community.
~ Team MessageUp
Our Latest Articles
June 22, 2022 - 5 Reasons why LinkedIn is Such a Popular Channel for B2B Content Marketing
June 15, 2022 - Five Content Marketing Blockers at Smaller Companies and How to Overcome Them
What We’ve Been Reading
Here are some articles we’ve been reading this week that you might enjoy and find helpful:
The New B2B Growth Equation
While our focus is squarely on content marketing, there's an inevitable overlap with sales. This beautifully presented piece by the B2B team at McKinsey describes how B2B buyers expect a balance of traditional (in-person), remote, and self-service experiences when interacting with sales reps.
Triple Word Score: 10 Spellbinding B2B Marketing Takeaways from Scrabble
A headline that includes "spellbinding" is usually clickbait but this humorous piece by Lane Ellis at Top Rank Marketing is worth a look, especially if you're a word junkie. It's also a neat example of finding a new way to package content that makes it entertaining for the reader.
7 Content Marketing Takeaways From 4.6 Million B2B Downloads
Jon Steiert from Netline highlights some eye-opening findings from the 2022 edition of his company’s State of B2B Content Consumption and Demand Report for Marketers. Not only has B2B content demand continued to rise, there are also clear correlations between certain content consumption and intent to purchase.
Why Buyer Intent and Content Will Drive B2B's eCommerce Boom
This piece by Penry Price, writing for Fast Company, hits on many MessageUp hot buttons. With B2B e-commerce revenue hitting $9.9T in 2020, new solutions are bringing buyer intent data into the B2B domain. Price concludes that using intent data to target ads and content will be imperative as companies navigate the next frontier of B2B marketing.
Majority of B2B Leaders Globally Say Creative Confidence is Growing
Referencing findings published by LinkedIn Research, the team at WNIP reports how B2B companies are becoming more confident in producing creative campaigns that build brand awareness and drive memorability.
Until Next Time
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