Hey Friend,
We’ve completed our latest round of website updates, which unlocked new functionality—a blog!
The Framework is where we will be writing weekly about content marketing for small and mid-sized B2B businesses—as well as other related topics when the urge strikes.
Rather than occupying a disproportionate amount of this newsletter with our articles, we will instead include links to them as blog posts.
To get the ball rolling, we’ve converted content from the last five weeks’ MessageUpdate newsletters and posted it onto The Framework.
And this week, you get a bonus post introducing the blog as well as our feature piece, which addresses five content marketing blockers at smaller companies and how to overcome them.
Below that you’ll find an assortment of articles we’ve read this week and think you might consider interesting and helpful.
Thanks for reading. Hope you like the new blog!
~ Team MessageUp
Our Latest Articles
June 15, 2022 - Five Content Marketing Blockers at Smaller Companies and How to Overcome Them
June 13, 2022 - Introducing the MessageUp Content Marketing Blog - “The Framework”
What We’ve Been Reading
Here are some articles we’ve been reading this week that you might enjoy and find helpful:
Avoid These 7 Easy But Stupid SEO Tactics
John McAlpin, writing for Search Engine Journal, takes a no-nonsense approach to explaining why some SEO approaches can actually hurt your SEO performance in the long term, and what you should do instead.
B2B Customer Acquisition Strategy: 2022 Guide
Author and speaker, Evan Bailyn, summarizes the most effective B2B customer acquisition strategies that he and his colleagues at FirstPageSage are seeing (and, as he points out, they've seen a lot.)
4 Problems Solved by B2B Content Marketing
This quick read from All RSS makes the point that while we say the pandemic changed B2B sales and marketing, the reality is that it allowed us to see things we had missed before. In the post-pandemic world, relationship-building is a crucial success factor for B2B businesses.
How to Write a Script for a YouTube Video - Tips and Best Practices
Ashlee Sierra at Brafton has compiled useful tips for planning, scripting, and producing videos that maximize audience engagement (including the tragic step of "killing your darlings"!)
How Content Teams Are Boosting Content Creation Using Automation Tools
Nisha Prakash from Godot Media (writing for Marketing Profs) provides a helpful overview of six content automation tools that streamline the content production process by bringing it together in one place. More applicable to larger organizations but a worthwhile read even if you're at a smaller company.
Until Next Time
We appreciate your support.
Let us know in the comments how we’re doing and be sure to subscribe so that you don’t miss any of our future publications…